Want to Party With Tinder? Swipe Right on Its Sponsored Post

Marketing gives a plug to its paid service

Tinder may be coy about its advertising plans for brands, but it certainly is playing with lots of sponsored posts lately as it gears up for a bigger monetization push.

The dating app is promoting a launch party in California next month for its paid Tinder Plus service with promos that pop up as users scroll through dating profiles. "Swiping right" on the ad enters people to win two plane tickets, a free Tinder Plus subscription and tickets to a party on June 17 in Santa Monica, Calif.,

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