Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party.

Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official IAB NewFronts schedule today includes Hulu, PopSugar, Yahoo and Hearst, Vox is holding three separate events as it tries to take advantage of buyers being in New York for the next two weeks.

Vox Media CEO Jim Bankoff, during the first event this afternoon at Milk Studios, touted his media company's ability to grow from a single outlet—the sports-themed SB Nation—into eight different brands that span a wide array of interests.

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