Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level with tech-aided events at local watering holes.

Jim Beam, Dos Equis and Fire Eater are all examples of brands that are using technology like Oculus Rift and Samsung Gear to win over consumers at the moment when they're most likely—and perhaps under the influence—to try out new liquors, particularly with of-age millennials.

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