Vine Just Got Much Better for Marketers

Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.

Now, they can use virtually any footage to bolster their brand clients' social-video aims. Before, there were hacker-minded work-arounds and third-party software options to enable the same idea, but Twitter, which owns Vine, just made creatives' lives easier.

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