Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able to buy special merchandise from connected TVs, social media and mobile apps.

This year, Pepsi is working alongside ad-tech company Delivery Agent and Visa to make its "Hyped for Halftime" show shoppable through several platforms, one of which is Twitter's recently launched Buy Now button.

During halftime, Pepsi and ShopTV will send out tweets with links to buy merchandise related to the show.

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