Video Startup Revamps Space Contest After Virgin Galactic Crash

Virool pivots campaign

After Richard Branson's Virgin Galactic SpaceShipTwo crashed in October, causing multiple delays to the launch of its commercial flights, video startup Virool is reworking a contest intended to send marketers to space.

Instead of offering a trip on the Virgin Galactic spaceship, the company is now giving away a day-long trip on the Zero Gravity Corporation Zero-G Experience. While the plane doesn't go into space, Zero-G pilots fly high enough to create a gravity-free ride.

"When we came back to the drawing board, we still wanted to stay on the same mission and still [do] something that had never been done before," said Alex Debelov, CEO of Virool.

Earlier this week, the San Francisco video vendor mailed 1,000 boxes to video execs at agencies and media desks.

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