Video Contest Will Send Winning Marketer Into Outer Space

Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it is announcing a marketing video contest that will send the winner into outer space.

The programmatic video startup, which claims to have served 60,000 ads in its first two years, is encouraging video creatives to submit spots to a dedicated channel through May 4, 2015. Virool will then pick the video that best captures an "out of this world" theme, and award the victor a seat aboard the Virgin Galactic SpaceShipTwo.

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