Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes

Tonic is publisher's answer to health coverage

The state of the world's healthcare systems is officially punk rock, at least by Vice's standards.

Tonic, which launches today, is a new Vice property focused on telling "big-picture stories, leading-edge science, global health and politics, but also intimate personal accounts and advice for daily life," Kate Lowenstein, Tonic's editor in chief, told Adweek.

As with other Vice properties, the channel will feature short- and long-form documentaries as well as expanded editorial series.

"There is an enormous amount of uncertainty about how healthcare systems will be changed in the next year or so," Siddhartha Mukherjee, Tonic's editor at large, told Adweek.

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Sami Main

Sami Main was social editor for ADWEEK.