Updated: Tone Down Ad Claims, Says Watchdog to Cablevision
The National Advertising Division of the Council of Better Business Bureaus has a message for Cablevision regarding certain ad claims that promise the fastest Internet in the country: not so fast my friend.
On Thursday (Mar. 26) the NAD—in response to a challenge issued by telecom rival Verizon—urged Cablevision to either change or dump its recent ads, which boast of superior Internet service. Among the self-regulatory organization’s list of Cablevision advertising claims it disputed, it specifically recommended that the phrases “fastest around,” “everything else is stuck in the past” “most advanced fiber optic network” be discontinued.
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