Univision Launches Music Site

Univision has rolled out an all-music site, Música. It will serve as a challenger to upstart music hub Vevo, which has been a hit with Hispanics, as well as Hulu, which has limited content targeted to that audience.

According to Univision’s research, 69 percent of its Web users claim that “music is an important part of my life.” Thus, the new site is loaded with 145,000 songs, along with artist pages, photos, behind the scenes clips and a unique lyrics tool.