Debbie Weinstein is leaving Unilever for Google, Adweek has learned.
Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global media. A big highlight from her tenure at Unilever was last year's viral hit Real Beauty Sketches for Dove.
Weinstein is joining Benjamin Faes' European group as Google continues "pushing into brand building for the web," said a source. Faes, manager director, media and platform, leads the search player's platform team in London.
Google hopes she can bring some of that "Sketches" magic with her, as its brand-based initiatives grow. For instance, the Mountain View, Calif.-based company introduced a brand partner program at Cannes last year for YouTube. Also in 2013, Google signed Upfront deals with media agency MediaVest.
So, Weinstein will likely be charged with helping maintain that positive momentum in Europe.
A United States native, she has been based in London for at least three years, according to her LinkedIn account. Weinstein's 20-year career includes a lengthy stop at Viacom during the 2000s, as well as stints at Goldman Sachs and a couple web-based startups.