Undertone Guarantees You Can See Its Ads

Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this is supposed to be the year the industry rallies around the viewable ad impression as a standard currency.

Yet in an industry that is plagued with fragmentation, complex data and cutthroat competition, the first month of 2013 exhibited few signs that digital is gearing up for its promised viewable impression revolution.

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