'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale.

These YouTube child stars are good at what they do, unpacking new toys and showing off all the parts and how to play with them. You'll find Play-Doh, Disney princesses, Legos and more on display in an almost fetishistic fashion. The kids are sometimes paid handsomely by brands, too, but the videos aren't labeled as marketing.

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