Twitter Prepping Bigger Ad Play

Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate ad balance with its users.

The company is readying its ad API to launch this quarter. That product would enable brands to run ads on the social network as easily as they do on Facebook (i.e. a lot of different ads at once in a more sophisticated, automated fashion), according to several sources with knowledge of the platform.

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