Twitter Poaches People.com's Editor in Chief Janice Morris | Adweek Twitter Poaches People.com's Editor in Chief Janice Morris | Adweek
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Twitter Poaches People.com's Editor in Chief

Janice Morris helps build out social news team

Five months after Vivian Schiller left NBC for Twitter, the social media company has hired away another exec from a traditional outlet.

Janice Morris, People.com's editor in chief, revealed with a tweet this morning that she's leaving to team up with Schiller to build Twitter's news operation. Morris was an editor with the magazine's website for 12 years as part of a news career that spans three decades.

Not much is known of the Schiller-led operation, outside that she has been charged with overseeing partnerships with editorial organizations like NBC, NPR and The New York Times.

But adding Morris should only embolden Twitter's news-based aspirations, which potentially align with its publisher-based advertising endeavors such as Twitter Amplify.

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