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Twitter Is Now Making It Far Easier to Tweet GIFs

Debuts library via Giphy and Riffsy partnerships

Expect to see more GIFs than ever on Twitter. Starting today, users sending a tweet or direct message can now search for one of the animated images directly from a GIF library.

The feature, thanks to a partnership with popular GIF search engines Giphy and Riffsy, will roll out gradually around the world for iOS, Android and Twitter's website. Last year, more than 100 million GIFs were shared on the platform.

"So if you're looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button," Twitter senior project manager Sasank Reddy wrote in a blog post. "You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO."

UPDATE: Hours later, Twitter announced a new feature for users to record and share video in direct messages, a realm previously only inhabited photographs and text. The update comes as Twitter builds out its video capabilities with Periscope integration for GoPro and a new "First View" promoted video ad product.

Meanwhile, Twitter is not the first to integrate GIF search. Other platforms such as Facebook Messenger, Tinder and Slack already have similar offerings.

February has been a big month for Giphy. Just yesterday, the so-called "Google of GIFs" announced it closed a $55 million round of Series C funding, bringing its total post-money valuation to $300 million. (The company has grown 500 percent in the past year.)

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