Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step into e-commerce, after trotting out a buy button for tweets over the summer.
Twitter is working with major retailers, chain stores and small shops that will tweet messages with a new offer button, promoting deals much like the ones you find on Groupon.
The first example Twitter showed off in its announcement today was a deal for $2 off any purchase of $5 or more at The Barista Bar in San Francisco.
"We're planning to work with a handful of brands to begin testing this new feature during the holidays in the U.S.,"
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