Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with Facebook from 2010 to 2013.
Twitter organizes its sales staff by category—not by region—with teams in charge of sectors like finance, auto, media and consumer goods. Masterson is the first exec to handle the financial services vertical, making it essentailly a new position at the company as it looks to bolster its ad team.
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