Twitter and Billboard Strike Deal for Social Music Charts | Adweek Twitter and Billboard Strike Deal for Social Music Charts | Adweek
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Twitter and Billboard Strike Deal for Social Music Charts

Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users.

Whether pop behemoths Katy Perry or Pharrell Williams are more popular on Twitter could prove to be interesting, but there's obviously a chance that the findings will mirror Billboard's regular charts. A potentially more intriguing nugget in the companies' announcement: There will be rankings based on chatter around new and upcoming music. So Billboard and Twitter stand a chance to break into indie site Pitchfork's realm by offering a more interactive buzz source, as viewers can get early notice on quality obscure artists and/or acts that are about to make a name for themselves.

At any rate, their product, dubbed Billboard Real-Time Charts, will go live in May, according to the players, while tracking tweet-based conversations about artists and their tunes. The charts will represent the most-discussed tracks at the moment as well as over an extended period of time. 

Viewers will be able to find fresh charts multiple times a week via Billboard.com and through the music publisher’s @billboard Twitter account.

Also in the partnership, Billboard has signed on to employ the Twitter Amplify system, which will in theory help distribute the chart beyond Billboard.com and will involve what the companies are calling "custom in-tweet charts and in-tweet video roundups of the week in music on Twitter."

It's unclear if Billboard's magazine and website advertisers will be offered extended reach on the social platform thanks to the partnership.

The Billboard development shows that Twitter is not giving up on becoming a bigger player in the music world, though the San Francisco-based digital brand appears to be shifting gears. Earlier this week, it shuttered its music-focused mobile app less than a year after its debut.

Billboard, along with Adweek and The Hollywood Reporter, is owned by Guggenheim Partners.

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