Turner Classic Movies Launches Mobile App | Adweek Turner Classic Movies Launches Mobile App | Adweek
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Turner Classic Movies Launches Mobile App

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Grandma and and Grandpa my finally want to head to the Apple store, or maybe pick up that new Google phone. Turner Classic Movies has rolled out a mobile app for the iPhone, iTouch, Blackberry and Android mobile devices.

No, the new film-buff-aimed app doesn’t allow users to stream full length movies like Gone with the Wind or Ben-Hur. But it does feature hundreds of movie clips, trailers and TCM promos—all designed to be viewed in the landscape mode offered on the iPhone and iTouch. Unlike many content applications, it will also cost users $2.99 to download.

For that price, users get access to a mini version of TCM’s movie database, which lists detailed information on movies from the American Film Institute, including synopses, credits and trivia. There are full articles available on every film TCM shows—written by networks staffers.

The TCM app also offers users a complete monthly programming schedule, photo galleries, poster art and behind the scenes stills from classic films.

Users will also be able to access TCM’s MovieMorlocks blog.