Tumblr Editor Posts 'Awesome' Goodbye After Storyboard Shutters | Adweek Tumblr Editor Posts 'Awesome' Goodbye After Storyboard Shutters | Adweek
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Tumblr Editor Posts 'Awesome' Goodbye After Storyboard Shutters

Editorial project lasts less than 12 months

Tumblr CEO David Karp announced late last night that his Storyboard division—a collection of writers and editors hired in the last year to highlight its content—has already reached the end of its rope. And Jessica Bennett, outgoing executive editor for the social network who was a Newsweek staffer for the six years prior, took to Tumblr with a pretty memorable sayonara to her workmates.

Part of her "good girls finish last blog" currently reads: "RIP TUMBLR EDITORIAL. WE PRODUCED SOME AWESOME MOTHERFUCKING SHIT / REDEFINED JOURNALISM / WON SOME AWARDS / OBSESSED OVER ONE DIRECTION / ALL THAT. IT WAS A GREAT RIDE> NOW: ANYONE WANT TO HIRE ME? ALSO: Drunk on a plane. The only way to go out (or down?! It’s really bumpy.) Sorry for the all caps! XO."

Meanwhile, the larger development—Karp shutting down Storyboard—seems to underscore how difficult online publishing can be if there isn't an offline revenue stream such as events to keep the lights on. It also brings to mind Buzzfeed's current emphasis on building out an editorial team with notable hires.

Though, to Bennett's point, Storyboard made some memories in the crowded journalism space, was nominated for a James Beard Award and cited by venerable media brands Time and MTV.

"What we've accomplished with Storyboard has run its course for now," Karp wrote in his blog. It "will be closing up shop and moving on."

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