Tribal Fusion Trials Video in Display Ad Space
The online ad network Tribal Fusion has begun testing out a new technology platform, Firefly Video, which promises to distribute video ads within any display ad placement—and those ads expand to cover an entire Web page once a user interacts with them.
Tribal has begun rolling out campaigns using Firefly Video tech for brands such as Hyundai, Dannon, Procter & Gamble’s Tampax, Nissan and Häagen Dazs. In once case, a campaign implemented by Starcom US generated more than 60,000 prospects in just a few weeks, according to officials .
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