Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as the auto giant is providing one meal to people still recovering from Sandy for every time someone views its "Meals Per Hour" YouTube video. 

In a program launched seven days ago, the carmaker plans to foot the bill for 1 million meals for video views through July 19.

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