Threesome Dating App 3nder Responds to Tinder's Lawsuit With a Smelly Campaign

Called #Tindersuckmysocks

Tinder is suing threesome dating app 3nder over the potential for marketplace confusion around their names. Though, 3nder isn't taking the news lying down while inviting others to join in. 

On Monday, the two-year-old app launched an odd effort called #Tindersuckmysocks, encouraging Internet users to take a picture of their socks and share the image and the hashtag via Twitter, Facebook and Instagram. Sock it to 'em, indeed. 

Dimo Trifonov, 3nder founder, authored a blog post today—the deadline for responding to Tinder's suit, which was filed in December—explaining the marketing effort, including the passage below:

I usually work 12 hours a day.

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