TheStreet.com Inks Licensing Pact with Bundle | Adweek
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TheStreet.com Inks Licensing Pact with Bundle

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TheStreet.com has entered into a content licensing pact with Bundle, a upstart personal finance information/community site backed by Citigroup, Microsoft and Morningstar.

The new deal will see TheStreet.com and sister property MainStreet.com providing editorial content and multimedia tools to Bundle, which enables users to manage multiple financial accounts all in one place, while accessing macroeconomic data on personal savings and investment trends. The still-in-beta property also includes social media elements, as users can connect with—and potentially compare tactics with-- other investors of a similar ilk via Bundle.

As part of the partnership, some content from TheStreet will also be distributed on several Bundle partner sites, such as MSN Money. In addition, the two sites have also agreed to cross promote each others’ sites.

Bundle’s pact with TheStreet follows similar recent content partnerships with TheStreet Newsweek and Nightly Business Report.