AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.
As head of AOL's brand group, Lyne will be in charge of managing AOL's content side and overseeing "growth strategy, including increasing traffic across properties, maximizing partnerships with advertisers and publishers, and attracting top talent, with a particular focus on content, design, programming and product," the company said. Lyne will not oversee the Huffington Post, which will remain under Arianna Huffington's control.
The move is yet another in what has been a rather tumultous period for top-level AOL management under CEO Tim Armstrong. Last June Armstrong restructured the portal, forming three new divisions: AOL Membership Group, Content Brands Group and the Advertising.com Group. Last year the company saw the departure of its technology and mobile heads. AOL also parted with CMO Jolie Hunt after just five months in the position.
To add to the intrigue, Tech Crunch reported yesterday that Artie Minson, the former AOL CFO and current COO in charge of the newly restructured business groups, was rumored to leave the company amid concerns regarding Patch's lackluster successes. While the reasons are unclear, AOL said in a statement that Minson will remain with the company for a "transition period."