Forrester Study Says Teens Are Still Using Facebook, and Some Even Use Google+ | Adweek Forrester Study Says Teens Are Still Using Facebook, and Some Even Use Google+ | Adweek
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Study: Teens Are Not Fleeing Facebook

Youth social media habits may surprise you

Photo: Getty Images

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a new survey of 12- to 17-year-olds.

Forrester's popularity poll—taken in the U.S.—also found that Google+ actually registers with teenagers more than Pinterest and has an adoption rate similar to Twitter’s.

"There is a yawning gap between the reality of social usage and what is commonly reported," said Nate Elliott, a researcher at Forrester.

The idea of teens fleeing Facebook has become almost social media gospel. While there is truth to the claim—even Facebook admits a little dip—Forrester said it’s overblown.

Facebook is still more popular than any other site. YouTube actually had a higher percentage of monthly teenage visitors, but Facebook had more “hyperusage” from kids who said they were there all the time.

The report, polling 4,517 U.S. teens and tweens, also had this to say:

  • Only 20 percent of teens are on WhatsApp.
  • About 40 percent are on Snapchat.
  • Google+ and Twitter show close to the same level of youth adoption at just more than 40 percent, higher than Snapchat.
  • Tumblr, Vine and Pinterest all had about 30 percent adoption among teens.
  • YouTube had the highest adoption at more than 80 percent.
  • Facebook and Instagram had the highest percentage of hyperusers—the portion of monthly visitors who are there “all the time.”
  • Snapchat, YouTube and Twitter were the next closest in terms of hyperusage.
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