Strong Q4 Boosts Habbo Parent's Numbers
NEW YORK Sulake Corp., the Helsinki, Finland-based company that manages the teen-targeted virtual world Habbo, reported $74 million in revenue for 2008.
The company’s momentum was buoyed by a strong December, said officials, when sales increased by 20 percent. During that month, Habbo.com’s traffic also reached a new zenith, as the site attracted 11.5 million unique visitors globally, per Google Analytics.
While Habbo is advertising-supported, the international digital hangout is one of a handful of kids Web properties that has built a successful business around selling virtual goods, such as clothing and accessories users can purchase to enhance their virtual selves.
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