Spotify's New Outdoor Ads Expose Justin Bieber's Surprising Hipster Appeal

Song was most popular in Williamsburg, Brooklyn

Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers.

According to Spotify, Justin Bieber's single "Sorry" was the most popular song in Williamsburg's ZIP code this year. And the music-streaming brand is running a mural-style ad on the corner of Kent and Metropolitan avenues in the hip 'hood that says, "Sorry, Not Sorry Williamsburg. Bieber's hit trended highest in this zip code."

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