Sports Illustrated Builds on Entertainment Weekly's App Success
During The Master’s Tournament last week, Sports Illustrated’s Golf Group rolled out Front9, a paid iPad and iPhone application—with a major assist from Time Inc. sibling Entertainment Weekly.
Front9, which features news, instructional tips, equipment analysis, ecommerce functionality and other golf content, was built using a template EW designed for its successful “Must List” app. Like that app, Front9 also employs a list structure—helping SI create the equivalent of nine “musts” for any golfer.
“There’s no question EW made a sizable investment in the Must List app that we were able to take advantage of,” said Golf Magazine publisher Dick Raskopf.
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