'Sporting News' Debuts Digital Daily
NEW YORK Sporting News on July 23 will launch “Sporting News Today,” a daily editorial product that will be e-mailed each morning to a list of subscribers in a hybrid format the company calls a “daily digital sports newspaper.”
The digital newspaper’s content will be heavily news driven, aimed at what Sporting News executives see as a growing universe of die-hard sports fans on the Internet. The product, which utilizes technology licensed from the digital magazine firm Texterity, has been designed to reproduce the visual packaging of a newspaper while blending the navigation of the Web, according to publisher Ed Baker: “Physically, it looks like a newspaper, it reads like a newspaper and feels like a newspaper.”
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