Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening

CPG brand bets on location-based Facebook promos

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie series.

Such promos today home in from a 10-mile radius to a one-mile area in Manhattan's midtown and downtown neighborhoods. In addition to the Facebook ads, Sour Jacks is running location-based banners on Millennial Media and Google’s mobile ad networks to drive traffic to the event.

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