Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row. As it turns out, the network will actually break even after initially projecting a $200 million loss.
Indeed, nobody can deny that the ledgers at NBC are looking mighty nice as of now, yet while the TV performance data has been easily accessible and widely disseminated since Monday, one crucial element appears to be missing: just how are NBC's digital audience numbers are shaping up?
Heading into the Summer Games the refrain was constant—'the first truly digital Olympics!' But through the first five days of competition, NBC's taken a constant pounding over its tape-delay-strategy, and the shortfalls of its streaming product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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