Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Format could be a huge money-maker like it is for Facebook

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads.

Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from publishers. The promo is a shorter version of a 30-second commercial Cookie Jam created in September with actor Ken Jeong, who plays a giant cookie.

The Information first reported that Snapchat was eyeing app-install ads last week.

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