SI.com Posts Largest Swimsuit Digital Launch Ever
Brooklyn and company helped lift Sports Illustrated Web site to its second highest traffic day on record.
SI.com’ drew nearly 3.7 million unique users on Tuesday (Feb. 9), marking the second-largest audience in the site’s history and its largest Swimsuit digital launch ever, according to SI.com’s internal figures.
The site’s Swimsuit coverage, which featured cover girl Brooklyn Decker, just missed topping the site’s previous one-day traffic record set on Feb. 15, 2007, according to officials. But in terms of video, SI.com
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