ShortTail, TidalTV Ink Video Ad Deal
ShortTail Media, a company that helps publishers deliver video ads to text-based portions of their Web sites, has signed a deal with Web video network and technology firm TidalTV.
As part of the pact, publishers in TidalTV’s network, including 30 newspaper sites owned by McClatchy, have begun selling advertisers ShortTail’s signature D30 ad unit — a video interstitial that appears as users click between Web pages.
ShortTail touts the D30 as a way for sites to better monetize text content, which still makes up the majority of publishers’ content outside of the YouTubes and Hulus of the world.
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