Shoppers Still Hesitant to Buy via Mobile Devices
NEW YORK While mobile Web usage is spiking, mobile e-commerce remains sluggish, as businesses and consumers demonstrate a hesitancy to adopt the medium as a shopping vehicle, according to a report issued by eMarketer.
Privacy and security concerns are major obstacles in the minds of consumers and retail advertisers, according to the research. Many people are fearful about sharing personal information and credit-card numbers via their mobile devices — and that makes brands cautious about offering big-ticket items through mobile commerce systems.
Plus,
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