ScanScout Goes Fully Transparent
The online video ad network space has earned a slight reputation for murkiness, which has helped fuel interest in a string of ad verification companies which claim they can ensure that a brands ads run where they are supposed to.
ScanScout, one of the growing players in online video, already claims that it’s technology can prevent an advertiser’s ads from running alongside questionable content. But to take things a step further, the company says it will now be fully transparent upfront with its advertisers about what sites their campaigns will run on.
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