Salesforce Grows Its Analytics Ecosystem

Adds partners to sift social influence, intelligence, intent

Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them. But with Radian6 being combined with Buddy Media to form the Salesforce Marketing Cloud, Salesforce is now rolling Radian6 Insights into the platform for all Marketing Cloud customers and has expanded the number of social analytics sources to include 20 partners.

Building the insights tool into the Marketing Cloud platform makes it "super actionable,” said Rob Begg, Salesforce Marketing Cloud vp of marketing.

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