Rubicon Bows New Web Ad Sales Platform

The Los Angeles, Calif.-based company, one of a handful of firms to have emerged over the past few years that specialize in helping sites manage multiple sales channels, has released a new technology platform called Permission Control 2.0. That service is designed to help publishers set parameters for any and all partners they may work with during the ad sales process, including ad networks, exchanges and demand side platforms via a central Web-based dashboard.

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