Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a new statistic comes around to proclaim "mobile" will account for half of video consumption this year, without delineating between smartphones and tablets, to use just one example.

And then you can set your clock to tweets rolling in from marketers wanting to know why the research lumps the two kinds of devices together.

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