A Rebrand for ReadWriteWeb

Say Media tech site refocuses for mobile future

ReadWriteWeb, the popular tech site acquired last year by Say Media, is getting a rebrand and new editorial leadership. The site has been renamed ReadWrite and rebuilt with responsive design—changes that reflect the increasingly fractured digital landscape and growth in mobile devices since the site’s founding in 2003.

Say, the product of an ad network and blog-hosting company, has been transforming itself into a media company, amassing verticals like XOJane and Fashionista. This summer, it hired

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