RadioShack's Holiday Emails Will Change in Real Time

Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows marketers to set time parameters on emails, so the content changes according to what time of day they are opened. 

For the Shack's deals this season, people who open one of its emails will be pitched products and discounts via a timer app. Indeed, the same email message will change special offers and creative.

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