Quantcast Hustles to Lead Web Video Measurement
Web metrics upstart Quantcast is making a play to take a leadership position in the still unsettled market for measuring online video.
The company announced on Dec. 8 it had signed on both Hulu—the fast growing long form video hub launched by NBC Universal and News Corp.–and prominent online video ad network BBE (formerly Broadband Enterprises) to implement its proprietary video tracking tools. The two companies join previous participants The Disney-ABC TV Group, Veoh and Metacafe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in