Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia.
Pluto, which launched in March, has a viewing library that includes QVC, Funny or Die and The Young Turks. With players like Pluto and DreamWorksTV, curated Web networks are competing against traditional TV and going after its ad dollars.
"Pluto.TV is redefining how people engage with online video and the response to our service has been overwhelmingly positive," said Tom Ryan, co-founder and CEO of Pluto.TV, in a press release. "Today, we are thrilled to add these popular, high quality content creators to broaden the mix of programming we offer our audience."
Complex Media offers shows such as #TBT, featuring R&B singers Ashanti and Mya. Complex, which calls itself "a multiplatform lifestyle destination for young males," said it generates 120 million monthly visitors with 1.4 billion monthly page views.
"Pluto.TV offers the familiar viewing and navigation experience of cable TV and applies it to digital video, programming content by time slot on specific channels spanning categories such as music, sports, news, entertainment, comedy, lifestyle, technology, education, kids and more," the company said.