Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.

The two programs should inject some tech-powered intelligence into how brands use Pinterest. For instance, the new marketing program's partners could build tools that make posting more efficient and provide better measurement about what works and when.

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