Pinterest Marketing Firm Pinfluencer Rebrands as Piqora

Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm Pinfluencer, began thinking about renaming his San Mateo, Calif.-based startup. Now, Pinfluencer is officially rebranding as Piqora, though Verma said the name change had more to do with a desire to differentiate than with Pinterest's guidelines.

“We didn’t want to be clumped with a lot of companies with the word ‘pin’ in their names,” said Verma.

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