Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon

Shopping while pinning just got easier

Shopping is getting easier on Pinterest Pinterest

Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying from the site easier and will also separate itself from competitors Facebook and Twitter.

Now people can add items to a shopping cart on Pinterest's website and mobile apps. Consumers can then buy multiple products from different merchants at once, similar to how Amazon's checkout page works.

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