Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon

Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying from the site easier and will also separate itself from competitors Facebook and Twitter.

Now people can add items to a shopping cart on Pinterest's website and mobile apps. Consumers can then buy multiple products from different merchants at once, similar to how Amazon's checkout page works. While Google also has a shopping cart, Twitter and Facebook notably do not.

In addition, Pinterest is also rolling out a feature that uses visual search to let people search for similar items shown within a post.