NBC Universal and parent company General Electric’s joint investment venture The Peacock Equity Fund has pumped $3 million into EveryZing, a company which specializes in making multimedia content on the Web more searchable.
The Cambridge, Mass.-based EveryZing claims its proprietary search and publishing technology can help drive more consumption of audio and video content on various media companies’ Web sites. The company has taken in a total of $8.25 million during its current round of financing.
As part of their new partnership, NBC Universal has committed to employ EveryZing’s products across its various sites.
The Peacock Equity Fund, launched in 2007, is officially collaboration between GE Capital’s Media, Communications & Entertainment business, and NBC Universal which manages a $250 million global capital fund. To date the fund has invested in a range of Web startups, including BlogHer, Adify and Healthline.