PacSun, StyleHaul Partner in Back-to-School YouTube Campaign

Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars from StyleHaul, an online community of more than 150 million YouTube subscribers dedicated to global fashion and beauty for women.

In the four-video series, StyleHaul fashion and beauty experts BeyondBeautyStar, Macbby11, MyLifeAsEva and MamaMiaMakeup will lend their creative eyes toward PacSun's Bullhead Denim offerings and encourage viewers to submit their own brand interactions and style ideas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in